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Why's it called 'Operation: Disque Drop' again...?

Given how little I’ve written about it in the past few weeks, you’d be forgiven for thinking that Operation: Disque Drop had maybe lost sight of its core purpose, in that there’s apparently been precious little disque-droppage going on. Heck, the last time I even mentioned undertaking an Op Drop was back on August 28, when I summed up the last of my efforts at Fan Expo, almost three weeks ago.

Since then, it seems like I’ve written about practically everything but! I’ve been distracted, after all, by the rumors of Alizée changing record labels within Sony BMG (and hopefully getting a better promotional team behind her in the process). And then there was the hoopla surrounding Alizée’s nomination for an award at Los Premios MTV 2008 (and my ongoing efforts on YouTube to encourage fans and casual viewers alike to vote for her), which consumed me for the better part of this week.

So when is Op Drop going to get back to the business of actually dropping disques, you ask? Well, I’m happy to announce that, after two weeks spent upgrading, refining and stockpiling the reserves, the first of the Mark IV DVDs have made their way out the door, and hopefully into the hands of several enthusiastic Lili-converts. A grand total of thirty disques were unleashed Friday afternoon upon an unsuspecting public in and around the Toronto Eaton Center, downtown T-dot’s most highly-trafficked shopping center, and a popular destination for locals and tourists alike.

Though not as major an undertaking as the three-day assault on Fan Expo, in its own way, the concentrated burst appeared to be even more successful—I managed to unload all thirty disques in about half the time it took me to drop the same amount at the convention, with some disques being picked up mere seconds after I’d dropped them. I felt a little bit more exposed—in a mall that crowded, it’s nigh-impossible to pull off a discreet drop completely unnoticed—but while I raised a few eyebrows, nobody actually stopped me this time to try and return a disque. In fact, the curiousity translated into at least a few immediate pickups.

Also—bonus!—in the course of the afternoon, I discovered that the major chain music store across the street not only has a robust international music section on their third floor, but that they actually carry Alizée’s albums! Not Psychédélices, sadly, but they did have both Gourmandises and Mes Courants Electriques in stock. (Granted, it was only one copy of each, but that’s still two more Alizée albums than I’ve seen anywhere else!) I happily snapped up Gourmandises, at a relatively reasonable price, finally filling the only gap in my collection (if you don’t count Tout Alizée, which I don’t, but that’s a subject for another post). Bonus objective, achieved!

All-told, a very good day. I will definitely be making TEC a regular stop on the Op Drop tour, especially as the Christmas shopping season approaches.

Meanwhile, another payload of Mark IV disques is currently winging their way to an undisclosed location via international airmail, en route to Op Drop’s very first remote operative, for use in their mission to infiltrate one of Yelle’s upcoming North American tour appearances. More on this to come as the date of the operation approaches…

Want to get in on the action? You, too, can become a remote operative for Op Drop in your city and get in on the ground floor of Alizée’s North American revolution. Whether you’d like to infiltrate one of Yelle’s concerts (or that of another artist whose fans you think would be receptive), or you’d just like a hand getting set up to do smaller promotional things in your home town, Op Drop is here for you! Drop me a line either here in the comments or via email, and we’ll see what we can do about getting you started in promoting Alizée where you live!