Showing posts with label Toronto. Show all posts
Showing posts with label Toronto. Show all posts

Saturday, December 20, 2008

'Twas the Drop Before Christmas...

Should anybody be concerned that I’ve completely given up on Op Drop in the midst of all this navel-gazing about how well the blog is (or isn’t) working, never fear: I’ve just spent most of the afternoon and evening turning the Toronto Eaton Centre into a virtual minefield of Alizée DVDs. (But y'know, the good kind...where accidentally encountering one leads one to the delightful discovery of a beautiful and talented chanteuse, and not to one being blown to smithereens.)

Though the wall-to-wall crowds of holiday shoppers made it difficult to carry off in the stealthy manner to which I’ve become accustomed, the response seemed quite promising. None of the discs I dropped today appeared to stick around for very long, with several of them actually being picked up within seconds of my having dropped them. It’s nice to think I may have just given several dozen strangers the gift of a new favorite song artist this Christmas!

(Incidentally, if you happen to be one of those several dozen strangers, and you’re dropping by to see what this whole Op Drop thing is all about, welcome! Please feel free to have a look around, check out some links to learn more about Op Drop and Alizée. And don’t forget to say hi in the comments or the ShoutBox!)

I have another smallish drop planned for Wednesday, in which I plan to scatter discs behind me like a trail of breadcrumbs (albeit sexy French ones), as I make my way back to my mom’s place for Christmas Eve. And then potentially another on New Year’s Eve a week later, depending on where I wind up this year.

And then it’ll be time for Op Drop to settle down for a long winter’s nap—or a least a short one—as I finally set aside some downtime to retool the blog into whatever it’s going to become, incorporate some improvements into the disque itself (which I’ve put off for months now), and possibly embark on another Alizée-related project that I’ve been considering for awhile.

So no worries, folks. The end of Op Drop isn’t on the horizon just yet. If anything, it’s just getting started. Stay tuned!

Saturday, December 13, 2008

Op Drop: A New Hope

This is a very dry post. Here is a cool picture of Alizée to help get you
through it. (Courtesy of Ruroshen from the Alizée America forums.)

It’s been almost a month since I last posted here, and I should probably explain why. While it’s partially due to real life just getting in the way—November and December are just about the busiest time of year in my line of work—it’s mainly because I wanted to test a theory I had.

The theory is that Operation: Disque Drop isn’t working…or at least, isn’t working as intended. And it’s pretty well been proven correct.

See, thanks to Google Analytics, I’ve been tracking the blog’s visitor stats for a little less than two months. In that time, I’ve done two major Op Drops—the one I split between York University and the Toronto Eaton Centre, and another along and around the route of the Toronto Santa Claus Parade, my single largest one-day drop to date—as well as a few minor ones here and there, mainly at other malls and holiday events around the city. And while the blog’s traffic is fairly steady, getting anywhere from five to twenty visitors a day, regardless of whether I post or not…the problem is that very precious few of them are actually from Toronto.

In fact, over the past month, of the 246 people who visited, only 12 came from Canada…and of those, not even half are from the Greater Toronto Area. And most of those are showing up during a lull between drops.

So where are the majority of the blog’s visitors coming from? The United States, oddly enough. Most of my views by far are coming from Texas, Florida, Minnesota and California, with a few visitors here and there from Illinois, New York and New Jersey. I also see a decent amount of traffic from Germany, Poland and France (but not from Corsica, sadly), and a bit from Belgium, Spain and Mexico. Even folks from Uganda and Tunisia have stumbled across Op Drop!

Now, while I’ve deliberately chosen to run Op Drops at locations around the city that could be considered tourist attractions, it’s a pretty good bet that not all of these people were vacationing in Toronto last month, found a disc and followed it here. Most of them appear to have either found it via Google, or followed a link from aw’s Alizée blog or the YouTube video I posted back in September. (Almost a full third of you, though, are coming to the site directly from your bookmarks, or typing the URL into the browser, which surprises me.)

All this suggests to me four things:
1) The people that are finding Op Drop disques aren’t visiting the blog.
2) The people that are visiting the blog aren’t doing it because they found a disque.
3) Dropping disques or not appears to have no impact on the number of visitors.
4) …but, oddly, whether I post or not doesn’t appear to have an impact, either.
This is a bit of a Scooby-Doo mystery to me, and to be honest, I’m not sure what to do with it. I am pretty sure that the focus of the blog is going to change somewhat, though…and, in fact, may stop being a blog altogether.

More to come as I think this through. Stay tuned.

Sunday, November 16, 2008

Welcome, Santa Claus Parade visitors!

Welcome and bienvenue, visitors from the Toronto Santa Claus Parade! Thanks for joining us here at Operation: Disque Drop, a one-man (so far) grassroots fan effort to spread awareness of Alizée and grow her fanbase here in North America. If you or someone you know found a DVD in an inconspicuous place somewhere on or around the parade route, and that disc led you here, thank you for proving that this crazy idea might actually work!

I hope you enjoy your first exposure to the wonder that is Alizée. If you haven’t already, I invite you to explore your disque and open your mind to some new music. I think you might have just found your new favorite artist! Then, in either the Shoutbox to the left or in the comment section of the blog below, let us know how and where in the convention you found it, what you thought of it, and what you're going to do with it next!

If you’d like to learn more about Alizée, and interact with other North American fans on the web, the absolute best places to start are Alizée America, Alizée Forum and Lillytown USA. All three communities are filled with fun and friendly fans who absolutely love welcoming new converts, and would be more than happy to answer any questions you may have. Links to other Alizée sites on the intertubes, including her official MySpace, Facebook and YouTube pages, can be found in the upper left-hand margin of this page.

If you’re curious about Operation: Disque Drop (or ‘Op Drop’ for short) and what it’s all about, you can either check out the archives down at the bottom-left of the page, or start here at the first post and work your way forwards. If you have any questions that I haven’t answered exhaustively in the blog—I know, I know, I tend to run off at the mouth, a lil’—please feel free to again either leave a comment, or shoot me an e-mail at disquedrop@gmail.com.

Thanks again for visiting. I hope you enjoy your stay!

Monday, October 27, 2008

Anatomy of an Op Drop III: School Daze

This is the last of three posts taking us through the process of last Thursday's Op Drop, from beginning to end. In the first post of the series, I talked about the Design phase--specifically, in the case of this drop, the design of several promotional stickers I've started putting up in my travels, in addition to dropping disques. In the second post, I wrote about the Build phase, and how I'm oddly entertained by the process of burning, labelling and packaging disques in preparation for an Op Drop.

Now onto the third and final phase...

Phase III: Drop

The drop phase of any operation is naturally the most exciting, especially when I’m operating in a new venue like I was last Thursday. Disque dropping isn’t just a matter of laying an Alizée DVD down on every available surface, all willy-nilly. There’s a very subtle science to it…at least the way I do it, anyway.

I’ve talked a little bit before about the ‘rules’ I’ve set for myself where a successful drop is concerned:

I should probably explain that—I mean, who cares if a half-dozen of my fellow comic geeks notice me dropping it, right? One of them might even be motivated to pick it up out of curiousity. The only explanation I can give is that it violates my personal “rules” of disque dropping as I’ve come to think of it. Discovering one in a random public place is meant to be kind of magical and mysterious…like coming down the stairs on Christmas morning and finding presents in the empty stocking you put up the night before. Getting caught in the act of a drop…I always feel like it robs it of its mystique, somehow…like Batman fighting crime in broad daylight, or something. There’s also the fact that I’m painfully shy around strangers—particularly cosplaying cuties in extremely abbreviated outfits—which makes having to explain a bungled drop somewhat akin to slow torture, but that’s neither here nor there.
It’s not just enough not to be noticed, though. While it’d be easy to pick an out-of-the-way spot away from crowds where I could drop a disque without being seen, the chances of that disque actually being picked up in the near future are slim to none. The trick is to balance the desire to perform an inconspicuous drop against the need to drop the disque where it will be noticed. It can be a tricky business, especially when running ops in very public places like the Eaton Centre or the ACC…or in the brand-new venue that I chose today.

After my random encounter with a Alizée-curious college student two weekends ago, it struck me that I’d overlooked possibly the best potential drop sites that the city had to offer—its colleges and universities, all of them full to bursting with young people with ostensibly open minds eager for new experiences, and all of them keen to get in on the ground floor of the ‘next big thing’ before their friends do. With this in mind, I did my best to disguise myself as a college student, packed up my disques and stickers, and trekked out to my first target of opportunity…my alma mater, York University.

It was weird being back on campus after so long away, to say the least. I’d chosen York first reasoning that, as the school with which I was most familiar, it’d be the one I’d be most comfortable in. Boy, was I wrong. A lot’s changed at York since I left there (mumblemumble) years ago…and I’d forgotten what a pain it was to find my way around even when I was a student there.

Fortunately, my main targets—the Student Centre, the libraries, and the main lecture halls—were all still where I’d left them, more or less, and were just as crowded as I remembered. Unfortunately, they were also a lot smaller than I’d remembered…which, if I were a better writer, I’d be able to parlay into some kind of deep and insightful metaphor for growth or life experience, or something.

It took me less than two hours to distribute just over half my payload. As drop opportunities (or “dropportunities”, as I’ve taken to calling them...clever, no?) went, though, I’d more or less saturated the main buildings, and not enough time had passed for many disques to be picked up yet. (I’ve learned from experience that it can sometimes take up to three or four hours, even in a very crowded venue, for somebody to take the bait.) I’d either have be outright blatant about it, self-imposed rules be damned—dropping disques in plain sight on occupied desks and tables in the library and cafeteria, which seemed a little gauche—or try my luck at some of the outlying buildings.

I opted for the latter, reminding myself in the process one of the things I’d hated most about going to York—much of the campus seems to act like a wind tunnel, making walking from one remote building to another in the fall and winter an absolute bitch—but didn’t perform more than a couple more drops, given how empty these buildings seemed by comparison. I retraced my steps back to the main buildings, shivering all the way, replaced the few disques that had been picked up in the interim, then headed out with about fifteen disques left in my bag.

Eager to lose the rest of them—as well as the stickers, which I’d completely forgotten about while I was at York—I zipped down to the Eaton Centre, which as become my go-to target of choice, lately. Being a Thursday afternoon, the mall was only moderately busy compared to the weekend, so it took a few circuits…but by five o’clock, my bag was empty of disques, and every bank of payphones in the mall had at least one of the new Alizée stickers adorning them. I headed back home, leaving a trail of stickers in my wake on the city’s transit system, until I finally slapped up the last one on the inside of the bus shelter on the corner of my street.

Forty stickers and forty disques dropped, all told. Added to the sixty disques I'd dropped the previous weekend, I've met my self-imposed quota of a hundred disques dropped for the month. Not bad for a lone Alizée evangelist! And from what I can tell from the few stickers I've been able to check on since, the majority of them seem to be holding up pretty well. It'll be interesting to see what kind of impact they have on the blog's stats in the days and weeks to come.

Sunday, October 19, 2008

Mélodie du Vent...

Dropped yet another 20 Alizée DVDs today, most of them in and around the main entrance of the Air Canada Centre a few hours prior to Madonna's second sold-old concert there. If, by chance, you happen to be one of Madge's fans who discovered a disc and followed it here, I'd love to hear what you thought, either in the comments below or in the ShoutMix box to the left. I'd be especially interested to hear a hardcore Madonna fan's impression of Alizée's covers of La Isla Bonita and Hung Up--I tend to think they're fairly awesome, but I'm a little biased, after all...

Overall, that makes sixty disques total for the weekend, with a career total that's approaching almost 400. Given that I started in July--and didn't really get serious about it until about mid-August--that works out to around 100 discs a month. Not bad for one guy working alone on a shoestring budget, huh? I'm also seriously considering following LTNY's lead and branching out into other promotional materials, as well--mainly stickers that I could slap up on subways, lampposts, telephone booths and construction sites (of which there are several in downtown T-dot, what with condominums going up like weeds down there).

I also have another drop planned for this Thursday, inspired by my encounter with a Lili-curious college student on his way back to school last Thanksgiving weekend. This could prove to be the most daring Op Drop to date, so stay tuned for a tale of action, intrigue and suspense!

In the meantime, speaking of LTNY, check out this awesome YouTube clip posted by Jordy of Alizée Forum, in tribute to Ben and his crew of hard-workin' New York City boys, which incorporates footage from their glorious two-day assault on the Lili-heathens in Times Square:

Saturday, October 18, 2008

Alizée, Zack & Cody, Madonna, and me

It turns out that the bus ride from Montreal to Toronto I took earlier this week as I returned from my Alizée-cation may have been a double-edged sword. On the one hand, it allowed for a random encounter with (and apparent conversion of) a Lili-curious college kid on the bus helped me to rediscover my sense of purpose…but on the other, it also exposed me to the kind of high-quality germs and contagions that only eight hours trapped in a big metal tube with over a hundred strangers can provide.

I got back on Monday evening, and went to bed with a little tickle in the back of my throat. By the time I got up for work seven hours later, it felt like my entire respiratory system had been buffed with heavy-grit sandpaper, with all the shavings left to sit in my lungs. Like an idiot, not wanting to be “that guy” who calls in sick the first day back from a long weekend, I decided to tough it out and go into work, regardless. Fortunately, someone far wiser than me had the good sense to send my sick ass home by two, before I infected the entire floor with whatever brand of typhoid I’d brought back from Montreal with me.

I wound up being out until Friday, on doctor’s orders, turning what was already a four-day work-week into a day-and-a-half work-week. Ostensibly, I was supposed to spend my sick days recuperating, pointedly avoiding the operation of heavy machinery and/or other activities that require intense concentration or a high degree of mental alertness, at least according to the labels on the horse-tranquilizer pills my doctor prescribed. But daytime TV, quite frankly, blows…and even the most dedicated of Lili-fans can only watch Stars à Domicile and 1H avec Alizée so many times in a couple of days before he begins to get antsy.

…which is how I suddenly wound up with a stockpile of about 40 Mark IV DVDs by Saturday morning (where previously I’d had none) accompanied by a pretty intense sensation of cabin fever. Though I’d originally planned the next Op Drop to occur on a weekday (for reasons that will become evident when I reveal where it takes place), and I wasn’t yet in 100% top disque-dropping form, I nevertheless threw the whole lot in a bag, and hopped the subway bound for the Eaton Center. After all, what is illness to the body of a knight errant? What matter wounds? For each time he falls, he shall rise again, and woe to the wicked!

*cough* Sorry, Man of La Mancha moment. Won’t happen again.

It went well, if a little more slowly than my previous expeditions to TEC. Some dude from The Suite Life of Zack & Cody was holding court on the main floor for most of the day, signing autographs for what looked to be a bajillion starry-eyed tween-aged girls, who were lined up from here to Terra Haute, messing with traffic patterns and forcing me to detour around them several times. Security was naturally also a lot more prevalent than normal as a result, and by the time I made my third circuit around the floor, I was quite plainly on their radar, eliciting more than a few raised eyebrows and pointed stares from security guards and concerned parents alike. Though I’d only managed to successfully drop about half my payload, I reckoned it best to cut my losses and get the hell out of Dodge, lest I inadvertently wind up on To Catch A Predator, or something.

Instead, I hopped back on the subway, intending to go a little farther south, and hit up some of the more heavily trafficked stations downtown—both the Argos and the Toronto FC were playing the last home games of their respective seasons today, so I knew the stations closest to the Rogers Centre and BMO Field would get pretty busy once the games let out. On a whim, I also decided to check out what was going on at the Air Canada Center, seeing as how it’s virtually right next door to Union Station…if the Leafs were playing tonight, it might be worthwhile dropping a few disques in and around the ACC as well.

Well, it turned out the Leafs weren’t playing at the ACC tonight…but Madonna was.

Holy. Crap. Only if Tinkerbell herself had suddenly appeared before me to whack me upside the head with her magic wand would I have considered it more of a good omen. I’ve written here before about the Alizée-Madonna connection, and how much of an inspiration Madge has been and continues to be to Lili. So how cool would it be to turn a few Madonna fans onto Alizée? (Answer: it would be hawsome.)

It was still a few hours before the concert, but already it was pretty busy…and the dudes who were looking out for the Zack & Cody dude had nothin’ on the security guys at the ACC. Still, I managed to unload all the disques I had left—sadly, only eight—in some fairly prime locations in and around the entrance of the ACC (which was as far as I could go without a ticket). Though it was less than ten disques total, I still came away feeling like it was biggest drop I’d done to date.

And the best news? Madonna’s there again tomorrow night, for a second sold-out show. And Op Drop is definitely going back, this time armed with more disques.

Stay tuned…