Op Drop: A New Hope

This is a very dry post. Here is a cool picture of Alizée to help get you
through it. (Courtesy of Ruroshen from the Alizée America forums.)

It’s been almost a month since I last posted here, and I should probably explain why. While it’s partially due to real life just getting in the way—November and December are just about the busiest time of year in my line of work—it’s mainly because I wanted to test a theory I had.

The theory is that Operation: Disque Drop isn’t working…or at least, isn’t working as intended. And it’s pretty well been proven correct.

See, thanks to Google Analytics, I’ve been tracking the blog’s visitor stats for a little less than two months. In that time, I’ve done two major Op Drops—the one I split between York University and the Toronto Eaton Centre, and another along and around the route of the Toronto Santa Claus Parade, my single largest one-day drop to date—as well as a few minor ones here and there, mainly at other malls and holiday events around the city. And while the blog’s traffic is fairly steady, getting anywhere from five to twenty visitors a day, regardless of whether I post or not…the problem is that very precious few of them are actually from Toronto.

In fact, over the past month, of the 246 people who visited, only 12 came from Canada…and of those, not even half are from the Greater Toronto Area. And most of those are showing up during a lull between drops.

So where are the majority of the blog’s visitors coming from? The United States, oddly enough. Most of my views by far are coming from Texas, Florida, Minnesota and California, with a few visitors here and there from Illinois, New York and New Jersey. I also see a decent amount of traffic from Germany, Poland and France (but not from Corsica, sadly), and a bit from Belgium, Spain and Mexico. Even folks from Uganda and Tunisia have stumbled across Op Drop!

Now, while I’ve deliberately chosen to run Op Drops at locations around the city that could be considered tourist attractions, it’s a pretty good bet that not all of these people were vacationing in Toronto last month, found a disc and followed it here. Most of them appear to have either found it via Google, or followed a link from aw’s Alizée blog or the YouTube video I posted back in September. (Almost a full third of you, though, are coming to the site directly from your bookmarks, or typing the URL into the browser, which surprises me.)

All this suggests to me four things:

1) The people that are finding Op Drop disques aren’t visiting the blog.
2) The people that are visiting the blog aren’t doing it because they found a disque.
3) Dropping disques or not appears to have no impact on the number of visitors.
4) …but, oddly, whether I post or not doesn’t appear to have an impact, either.

This is a bit of a Scooby-Doo mystery to me, and to be honest, I’m not sure what to do with it. I am pretty sure that the focus of the blog is going to change somewhat, though…and, in fact, may stop being a blog altogether.

More to come as I think this through. Stay tuned.